SEM Channel Manager

Addison, TX 75001

Posted: 01/25/2019 Employment Type: Direct Hire Industry: Marketing Job Number: 52022

Our client is looking to add a SEM Channel Manager to their team. You will have the opportunity to manage Paid Search marketing across multiple brands and platforms, with direct impact on the P&L. 

A successful SEM Channel Manager will:
  • Design and implement SEM campaigns for several brands
  • Partner with analysts and data scientists to dive deep into performance and build out new models to support optimization
  • Work closely with a media agency to optimize large Paid Search accounts, providing guidance on KPIs and optimization roadmap and closely monitoring performance
  • Work with Google and Bing representatives to gain deep understanding of new and existing product offerings and brainstorm new approaches and strategies
  • Manage campaign performance against business targets
  • Make recommendations for Paid Search budget allocation
  • Identify and execute on growth opportunities
  • Work in Google Ads, Bing AdCenter, Google Search Ads 360, and Google Analytics 360, and Adobe Analytics
  • Work in a collaborative team environment to consistently exceed expectations

  • Bachelor’ s degree in an analytical field, Master’ s degree appreciated
  • 4-8 years of experience in hands-on SEM management in a cutting-edge environment, either at agency or in-house
  • Significant experience creating new campaigns, writing effective ad copy, conducting keyword research and competitor research, optimizing bids, analyzing and managing performance
  • Knowledge of Google and Bing search ads products and optimization opportunities
  • Significant experience with Google Ads, Bing AdCenter, Google Search Ads 360, Google Analytics 360 products (certification appreciated, though not required)
  • Ability to manage multiple brands and stakeholders
  • Familiarity with SQL, writing queries to extract data from structured databases
  • Strong knowledge of Microsoft Excel
  • Analytical mindset, strong critical thinking skills
  • Excellent communication skills and be able to convey SEM strategies effectively, in spoken or written form
  • Familiarity with multi-touch attribution
  • Familiarity with Google BigQuery
  • Familiarity with Adobe Omniture
  • SEO experience
  • Experience with landing page optimization
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