Advertising Support Specialist

Burlington, VT 05401

Posted: 11/07/2018 Employment Type: Contract Industry: Other Area(s) Job Number: 51520


Description:
This position is responsible for advising, developing, implementing, and maintaining client advertising campaigns designed to grow client return on investment and deliver business revenue growth.

Responsibilities:
  • Produces digital advertising strategies that align with the program vision, industry trends, events, and best practices
  • Implements, monitors, and continuously optimizes OEM National and Regional end-to-end digital media plans and strategies to maximize client return on investment (ROI) and develop client relationships
  • Performs campaign quality assurance and resolves identified issues collaboratively with other internal Advertising teams in a timely manner
  • Analyzes campaign performance and translates information into actionable business insights and recommendations to adjust/revise the strategy while maximizing and retaining client investment
  • Demonstrates expertise across assigned OEM client brand(s), profit centers, demographics, Key Performance Indicators (KPIs), competitors, and marketing thru successful client digital advertising plans
  • Evaluates new product enhancements with the Products team to determine readiness and implementation requirements
  • Researches, tests, and proposes methods of maximizing customer ROI and program growth that may require engineering efforts
  • Follows compliance guidelines specific to each OEM program and ensures techniques do not impact client websites adversely
  • Microsoft Excel is Required
  • Digital Marketing Experience (campaign management) is Required
  • Data/Analytical skills (compiling data and telling a story with insights) is Required

Requirements
  • Bachelor’ s degree in business or a related discipline preferred
  • Strong root-cause analytical and process oriented skills
  • Excellent written and verbal communication skills
  • Meticulous attention to detail, a desire to resolve issues
  • Proven ability to effectively mentor, motivate, and be approachable
  • Positive and proactive attitude
  • Ability to come up with creative approaches to product and operational tool recommendations
  • 2 years in a client facing role
  • AdWords Certified
  • BingAds Certified
  • Experience with paid search, display advertising, and social advertising campaign management
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