Digital Marketing Specialist

Atlanta, GA 30326

Posted: 10/05/2018 Employment Type: Direct Hire Industry: Marketing Job Number: 51162

In this capacity, the Digital Marketing Specialist plays a highly-active role, working along side our clients and project teams to ensure expectations and business needs are successfully being met. Potential candidates should have a strong digital background, familiarity with digital marketing technologies, and a consultative approach for problem solving.

Roles and Responsibilities:
  • Digital Campaign primary client contact, providing short and long term strategic counsel, as well as overall fiscal responsibility for the account
  • Liaison between the client and agency to ensure expectations are properly managed on both sides
  • Develop and manage effective top of funnel/lead generation marketing implementations, including: CRM (Salesforce/Hubspot), Marketing Automation (Pardot/Marketo/Hubspot), SEO, SEM, retargeting and analytics
  • Lead a wide array of B2B and B2C digital initiatives with a marketing focus, including: branding, social media, advertising/media planning and negotiations, and email campaigns
  • Coordinate with third-party vendors and in-house subject matter experts for media planning and PR
  • Ensure proper documentation for the project is developed and followed – e.g. status reports, statements of work, business requirements, sprint planning, etc.
  • Assist in developing and managing budgets, project plans, and resources to meet desired profitability margins and success criteria for each initiative
  • Show initiative in creating new ideas, processes and techniques that add value to the account

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