Data Analytics Business Consultant

Atlanta, GA 30318

Posted: 08/29/2018 Employment Type: Contract Industry: .NET Developer, Product Manager Job Number: 51041

STRATEGIC IMPLEMENTATION CONSULTANT

Responsibilities

• Define analytics data collection approaches and tagging specs for capture in Adobe Analytics, Ensighten, Nielsen, ComScore and other analytics systems.

• Translate business requirements into technical requirements to integrate in the NBA.com website: Drupal CMS, HTML5 video players, HTML, CSS, JavaScript/jQuery.

• Maintain Solution Design Requirements (SDR) with detailed technical data specs for page views, video plays, and user experience elements.

• Write JavaScript code to manage the Ensighten data layer for capturing contextual and visitor behavior data.

• Use data governance frameworks to manage how data is collected and used across projects and season events.

• Partner with Research, Sales, and Marketing teams to analyze website reporting data, review seasonal trends, and make recommendations for enhanced data capturing.

• Partner with digital Product Managers to define how we measure visits and engagement during product requirement phases.

• Engage frequently with platform developers to lead technical deep dives, provide clarifications, and validate implementations.

• Lead problem triage, root cause analysis, and fix recommendations for critical operational issues.

Requirements
• 3+ years of technical leadership in digital analytics, data strategy, and website data collection.

• Experience working with Adobe Analytics, Ensighten (or similar TMS) for data collection, tagging, and custom tracking.

• Experience working with third-party digital media measurement systems, including Nielsen and ComScore

• Experience working with responsive websites, HTML5 video players, and live streaming products.

• Experience writing JavaScript code to parse website DOM elements, track user click events, and build custom code logic for data collection mapping.

• Knowledge on how popular browsers load web pages with server-side and client-side frameworks (Chrome, Firefox, Safari, Edge, IE).

• Experience working with live stream video analytics tracking, including HTTP Live Streaming (HLS), manifest formats, and SCTE markers.

• Use of Charles proxy, web browser debugging tools, and analytics plugins to validate analytics beacon calls.

• Ability to manage workload in a fast-paced environment.

• Great communication skills. Ability to collaborate across various business groups.

• Ability to present technical recommendations to both technical and non-technical audiences.
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