Web Analyst

Plano, TX | Direct Hire

Post Date: 02/08/2017 Job ID: 43483 Industry: Business Analyst

Digital Analyst - Marketing Analytics (Web Analyst)

Plano, TX


Responsibilities:
- Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best practices
- Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences
- Coordinate the execution of A/B tests and analyze test results for presentation to stakeholders
- Leverage data to gain insight into trending, user experience and behavior in order to drive the appropriate digital marketing, mobile and social strategies
- Data analysis of various web projects and ad hoc requests
- Automate recurring dashboards and reports
- Assist in the definition and creation of Adobe (Omniture) tags for web and mobile applications
- Participate in tag management services and maintain integrity across multiple sources of data
- Partner with multiple vendors to implement analytics requirements and streamline project processes
- Contribute to building an analytics strategy for digital marketing goals and objectives
- Assist in evaluating and recommending digital marketing tools and products
 
Requirements:
- Bachelor’ s degree
- Minimum 1 - 3 years of web metrics and/or analytics experience
- Strong Adobe Analytics experience (formerly SiteCatalyst and Discover, ReportBuilder, Data Warehouse, etc.)
- Experience with a site optimization tool (e.g. Adobe Target, Maxymiser, etc.)
- Highly proficient in Excel with building complex dashboards
- Highly proficient in PowerPoint with designing analytics-based presentations and visualizations
- Understands (and must have hands-on experience in) how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owner

 
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