Customer Insight Analyst

Dallas, TX | Direct Hire

Post Date: 12/01/2017 Job ID: 47900 Industry: Business Analyst

Overview:

This position will provide customer insight to the organization through analysis, research, modeling and data mining.

Responsibilities:
  • Provide analytical support to the organization and its various groups in order to improve marketing efforts and decision making by leveraging data mining tools and analytical methodologies
  • Assist in data modeling and analysis to determine key customer insights, drive business strategies, and maximize ROI
  • Assist in advanced quantitative methods to perform market basket analysis, segment customers, and evaluate promotions for effectiveness and efficiency
  • Use statistical tools and techniques to extract and analyze trends from the customer database warehouse
  • Prepare and deliver presentations

  • Experience in deep dive analysis and applying analytic techniques to customer/consumer behavior data to determine key customer insights, drive business strategies and maximize ROI           

  • Operationalize customer segmentation strategies and other business processes into production using SAS with combination of other analytics tools/languages

  • Conduct multi-channel deep dive analysis for online and offline contexts using mobile phone/tablet/PC/offline browsing and purchase data 

     

    Requirements:
  • 1-3 years experience in a business analytics role
  • Experience using SQL and other query tools on large databases
  • Knowledge of SAS required
  • Knowledge of Hadoop, Tableau, and R preferred
  • Bachelors degree in a quantitative discipline (Statistics, Applied Mathematics, etc)  or sufficient on the job use of related skills. Masters degree is a plus. 
  • Strong quantitative skills
  • Understanding of relational databases
  • Strong presentation and communication skills
  • Exceptional standards for quality and strong attention to detail
  • Retail Experience is a plus
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